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Our Team
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Artistic Director and Chief Executive, Genevieve Raghu

Freelance Producer (Special Projects), Fay Jennett

Primary Arts Network Coordinator, Steph Townsend

Publicity Design and Branding, Paul Harpin

Musicians in Residence (Schools), 2025-2026, Richard Peat and Sarah Smith

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University Research Partner: Durham University and Professor Lynn Newton

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Regular Into Opera Creative Collaborators: Libby Burgess, John Andrews, Patrick Barrett, Dr. Charles MacDougall, Yvonne Howard, Christopher Turner, Fleur de Bray, Nazan Fikret & Britten Sinfonia 

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Our Board of Trustees​

Chair: David Walker. 

Trustees: Nicholas Simpson, Fran Ludden, Jaime Morgan Hitchcock and Professor David Waugh 

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THE INTO OPERA APPROACH TO STORYTELLING

A note from GENEVIEVE RAGHU, FOUNDER OF INTO OPERA

 

Directing, for me, is an act of translation - across time, emotion, and space. It begins with deep respect: for the context in which a work was first conceived and the intentions of the original composer and librettist - the creative forces that shaped it, and the audiences it was initially crafted for. Who told this story, when, where, and why? These questions matter. They’re the foundation stones of fidelity - the past whispering through the present.

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But theatre is live, and so its life must be felt now. I approach each work as a living thing, asking: how can we ensure its emotional truth still lands, still stirs, still surprises? What needs to be bridged or reinterpreted so that a story resonates with the same urgency today as when it was first told? This is where performability becomes vital: staging choices that serve both the story and its contemporary pulse.

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I believe an audience isn’t just a receiver, they are a participant in the creative event. From the moment they enter the auditorium, they begin experiencing the world we’re building. Every detail: aural, visual, spatial, is curated to immerse and activate their imagination. This is not passive observation. It’s shared breath, shared risk, shared wonder.

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Opera, in its richest form, is collaboration: between music and movement, text and trajectory, performers and place, story and spectator. My role as director is to make that dialogue possible - and irresistible.

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And this collaboration is incomplete without audiences from every walk of life. To bring opera to new and wider audiences is to affirm that this artform is fact one that speaks to shared human experience in all its complexity. Opera contains the full range of emotions, the big questions of identity and belonging, the everyday and the mythic. It deserves to be encountered in school halls, parks,  community spaces, theatres and concert halls - wherever people gather with curiosity and openness. The more diverse the audience, the more vital the artform becomes. Relevance isn’t a compromise, it’s a commitment to connection.

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​​​​​​​Genevieve Raghu is a director of theatre and opera, known for her vivid storytelling and collaborative leadership. She is the Founder, Artistic Director and CEO of Into Opera, a charity committed to bringing opera to new audiences through immersive productions and ambitious arts education initiatives. Alongside her work for Into Opera and freelance directing career, Genevieve is Education and Engagement Consultant at the National Opera Studio and Opera Director at Chetham’s School of Music.

 

Her professional background spans directing, dramaturgy, libretti writing, audience development, branding and working as a presenter and event host for live events and podcasts. Genevieve has worked in Europe, London’s West End and regionally across the UK for companies including Opera North, Grange Festival, Theatre Royal Bath, Opera Holland Park, Iford Arts, the Watermill Theatre, Warwick Arts Centre and Hampstead Garden Opera.  Her most recent production which she both directed and choreographed was Ravel's L'enfant et les Sortilèges which opened at Stoller Hall Manchester in July 2025 conducred by Lee Reynolds.

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Genevieve is committed to widening access to high-quality arts education for children and young people, and brings this focus into both her creative practice and strategic leadership. 

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For Into Opera Genevieve has directed:

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PREMIERE: A King's Ransom, conducted by Tom Floyd and composed by Patrick Hawes

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​​The Elixir of Love, conducted by John Andrews

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​Carmen, conducted by Olivia Clarke

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​PREMIERE: There's a Dinosaur in the Playground, conducted and composed by Michael Betteridge

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​PREMIERE: The School for Explorers, conducted and composed by Michael Betteridge

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​PREMIERE: The Books that Disappeared, conducted and composed by Michael Betteridge

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​Captain Blood's Revenge, conducted by Olivia Clarke and composed by Lynne Plowman

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OUR SUPPORTERS

We are so grateful for the tremendous interest and support we have received

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Into Opera particularly wants to acknowledge the support of Anguish’s Educational Foundation, The Norwich Freeman's Charity, The Geoffrey Watling Charity, The Chivers Trust, The Paul Bassham Charitable Trust and Norwich Chapel.

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