A CREATIVE REVOLUTION
Into Opera has started a creative revolution to get more people 'into' opera. Our purpose is to tackle the perceived and actual barriers that might prevent potential audiences or participants from have the opportunity, means or inclination to access this art form. We create unique opera experiences designed to offer imaginative and empowering first encounters of opera for new audiences. We produce professional opera productions, commission new operas and English language translations, develop bespoke educational projects, and provide creative CPD opportunities for teachers.
Founder, Artistic Director and Chief Executive
Genevieve is a Stage Director of theatre and opera she also has a background is dramaturgy, marketing, branding, audience development and voice-over work. She founded Into Opera in 2017 and is the Artistic Director and CEO of the charity. She is also a Founder Director of Opera UK, a sector support organisation launched during the Covid-19 pandemic to help shape the future of opera.
Genevieve has worked in Europe, London’s West End and regionally across the UK. Previous engagements include working for Opera North, Opera de Oviedo, Grange Park Opera, Grange Festival, Theatre Royal Bath, Opera Holland Park, Iford Arts, the Watermill Theatre, Warwick Arts Centre and PW Productions. Her 2015 production of Don Giovanni created for Hampstead Garden Opera was nominated for Best Opera Production at the Off West End Awards. In 2012 she became Artistic Director of the Maddermarket Theatre in Norwich making her one of the youngest Artistic Director’s in the country.
In 2018 Genevieve directed the World Premiere of Patrick Hawes' children's opera, A King's Ransom and led the accompanying 17-week education project. In 2019 she launched an opera festival in Norfolk, the Norfolk Into Opera Festival staging a new English language production of The Elixir of Love translated by David Parry. She has also co-written the libretto for the new family opera Gobbolino the Witch's Cat and will direct the premiere of this new work.
Our Board of Trustees
Chair: David Walker.
Trustees: George Chambers, Rosenna East, Elizabeth Llewellyn, Fran Ludden, Charles MacDougall, Jaime Morgan Hitchcock, Nicholas Simpson, Professor David Waugh and Harriet Wybor.
We are so grateful for the tremendous interest and support we have received so far.
Into Opera particularly wants to acknowledge the support of Anguish’s Educational Foundation, The Norwich Freeman's Charity, The Geoffrey Watling Charity, The Chivers Trust, The Paul Bassham Charitable Trust and Norwich Chapel.